As we sprint towards the new year, it’s time for our annual reflection on the blessings we enjoyed and the lessons we have learned over the past 365 days. And, what a year it’s been for Haute Hijab! Desperate for a fresh start after the tumultuous year prior (like so many of us were), we couldn’t get to 2021 fast enough. However, we’re not sure if any of us were able to catch a breath, as transitioning into the new year was quickly followed by a new presidency, the January 6th Capitol riot, an unprecedented winter storm in Texas and the global supply chain crisis – just to name a few major events and challenges.
Yet, our tenacity has grown and our resiliency hasn’t wavered. We are grateful for also experiencing beautiful moments and significant accomplishments as a company and collective community that could not have happened without you. Please join us as we reflect back on 2021 at HH!
HH x UK!
It has been a few years since we set our intentions to bring HH to the United Kingdom! Alhamdullilah, after much research, prayers and a few setbacks, it finally happened in May of this year, and we could not have been more excited about it!
High shipping costs, customs fees and long delivery times were part and parcel of sending out orders from the U.S. to the UK prior to us having a presence there on the ground. We knew we needed to have a fulfillment center physically present in the UK to alleviate these concerns, and 2021 was the year it came to fruition! It has been seven months since we launched in the UK, and the love and support have been amazing. The launch has not come without its challenges, but we look forward to perfecting our service to the beautiful Muslim community in the UK, and we are working tirelessly to do so.
Of course, we have not forgotten about the rest of our diverse global HH community! We’re hoping to continue to serve through expansion beyond the U.S. with your continued support and du’as.
New Products, Restocks and a Powerful Campaign Centered on Women Like You
Another product that was introduced this year was the Recycled Chiffons
! As we strive towards our commitment to sustainability, we partnered with Waste2Wear
to create chiffon hijabs that are made from 7 - 8 recycled plastic bottles
, helping us reduce our carbon footprint while giving you the same sleek, polished look as our signature chiffons you know and love. Each recycled chiffon comes with its own QR code explaining the origin of the waste, the environmental report of production, and how it is made. How cool is that?!
October came along and brought the goods! We started with our first exclusive collection of woven prints
, right alongside the Positive Threads
campaign! The collection features four prints carefully selected to reflect the colors, prints and patterns that you – our community – love! They are made on our sustainable and ultra-soft bamboo woven fabric in limited edition designs that are exclusive to HH!
The wonderful and dynamic women chosen to model these hijabs and lead our campaign are Aaliyah Yunus
, Zahara Basir
, Rida Ali
, Halımah DeOliveira
, Saniyyah Bilal
and Yasmin Ben Ltaifa
. They come from our own communities and actively choose to weave their strengths and Allah (S)-given gifts into their lifestyles. Be sure to read through each of their features for inspiration of what it means to step into our power and purpose.
Next, our Fine Pleat Hijab Collection
was released. Our Fine Pleat Hijabs are nothing like anything we’ve produced before
! They elevate your everyday style with a luxurious micropleat on sturdy crepe fabric expertly created to last. A chic gold metal plate adds an extra touch of sophistication to complement the lush drape and elegant design which can be dressed up or down!
L-R: Zahara, Rida and Yasmin from our Positive Threads campaign
Finally, the much anticipated and long-awaited fall and winter Premium Jersey
and Bamboo Woven
colors were made available along with a restock of some of your favorites. The delay on these two collections due to supply chain issues was a major hurdle for us (and so many other companies) but your patience and understanding kept us going and just made their release even sweeter!
Of course, the year is not over yet and we’ve got one more addition that you have demanded since the launch of our HH Sport. On December 21, our entire sport collection will be available in black. You asked, and we delivered.
Giving Back and Building Community
Every year we take the opportunity to give back to our community in different ways and it is especially during Ramadan that we reset our intentions to serve. This year, we joined LaunchGood’s Ramadan Challenge
and partnered with A Continuous Charity
(ACC) to empower Muslim students to go to college without worrying about taking on interest-bearing loans to do so. ACC is a U.S.-based organization that provides Muslim college students with interest-free loans for higher education. By doing this, they hope to bring about a generation of graduates that will have a strong Muslim identity and be well-versed in their fields, using both for the benefit of mankind. Alhamdulillah, with your help, we surpassed our goal of $15,000!
In the spirit of giving back, we not only focused on serving through charity but also through nurturing our community. In 2021 we brought back the HH Halaqas during Ramadan centered around issues impacting us, including an in-depth look into racism
with Layla Abdullah-Poulos, an insightful conversation about our hopes and anxieties
with Dr. Rania Awaad, a beautiful discussion about tawakkul and our spiritual stamina
with Dr. Rand Diab, and more – all of which can be found on our Instagram page
HH supported ACC for Women's Empowerment & their partnership up with the Ikram Foundation to provide interest-free loans to women for their education.
Come November, we partnered with ACC once again for Giving Tuesday
. A portion of all sales proceeds from November 30th was donated to ACC for Women’s Empowerment or ACC4WE, a program dedicated to empowering Muslim women to achieve their educational and career goals through the support of interest-free loans. The HH community came through and maximized our donation!
We also continued to report and on and work towards ending hijab bans (including at the Olympics
) and the ways Muslim women are persevering
across all areas of life in the face of such bans with our ongoing #CantBanUs campaign. See this post
for how we are working with the National Federation of High Schools on their rule changes in regards to hijab and religious headwear waivers.
Last but certainly not least, another major highlight from this year is our wonderful addition to the team! First up, Bayan Fares came on as our Social Media Specialist and our Community Manager. You may have already enjoyed some of her fun reels on Instagram over on our @HHSpottedClub
page. She also brought back the print try-ons, and we can’t wait to see everything else she’s got planned for all of you!
The HH team (those of us who could make it, including some of our spouses and children) gathered for a picnic in NYC in August of 202.
Next, Haneen Abugharbieh joined as our new Logistics Specialist. She is no stranger to the HH community and comes armed with four and a half years of experience as our former Senior Account Manager. Haneen is hard at work applying her expertise and skills to elevate your experience for unmatched service and quality, and we are so excited to see her take off in the upcoming year!
Finally, we were thrilled when Hakeemah Cummings joined the blog writing team
as our newest fashion writer! She’s an incredible modestwear stylist with an eye for hijab fashion and trends, so don’t miss any of her posts in the coming new year!
These milestones remind us of what we’re grateful for and also what it took to get here. No matter what life has thrown our way, we can look back and say that we’ve grown and have done our best to meet the challenges that came our way. It’s time to leave behind that which doesn’t serve us and apply our growth with an optimistic outlook for what is to come.
May you all enjoy an abundance of blessings, success and happiness. May your du’as be answered in beautiful ways! Thank you for being here with us.