Every morning you wake up, pick out a hijab, style it as you do and walk out the door. When is the last time you took a step back and actually thought about that decision? Well, this month, we're challenging you to do just that. 

This December, we're bringing you the "Wear It Like You Mean It" month-long challenge. This interactive campaign will happen across all our platforms; here on the blog, YouTube (like the vlog below), Facebook and Instagram. We'll be sharing stories, tutorials, tips and more to encourage each other to think deeply about why we wear hijab.

As part of this challenge, we want you to post a photo of yourself telling us about your renewed intention or the ways in which you decided to take ownership of your hijab (be sure to watch the video below to learn how I got there!). Use the hashtag #likeyoumeanitHH so we know you've participated, and we'll randomly choose five winners at the end of the month, who will receive three hijabs* of their choice from our collection!

 

 

I hope you take us up on our challenge to look within yourself and remember why you chose to wear hijab in the first place, reinvigorated by a renewed intention and fresh mindset. May you feel the strength, comfort and pride that comes with wearing it! See you on social ;)